37 episodes

Advertising, copywriting, branding and marketing - it's all fair game with the Creative Services Director from KNOPP Studios, Neil Hedley. Every week, Neil takes forty years of experience as an award-winning writer, producer and voice artist and offers takes and tips that ensure you'll learn something new that will help you move your business forward, or at least get you thinking about things in a new way.

The Voice In My HED KNOPP Studios

    • Business
    • 4.4 • 15 Ratings

Advertising, copywriting, branding and marketing - it's all fair game with the Creative Services Director from KNOPP Studios, Neil Hedley. Every week, Neil takes forty years of experience as an award-winning writer, producer and voice artist and offers takes and tips that ensure you'll learn something new that will help you move your business forward, or at least get you thinking about things in a new way.

    Hey Podcaster! Show Me Your Deck!

    Hey Podcaster! Show Me Your Deck!

    I unwittingly participated in a little experiment today, and I felt I had no choice but to share it with you and get a couple of things off my chest.

    • 5 min
    They Lied To Us

    They Lied To Us

    They knew what they were doing all along. We fell for it. And now, it might be too late to stop it. Even now, they tell us that “the AI revolution is coming”. No, the AI revolution started a long, long time ago. And like a science fiction movie where the bad guys have infiltrated and permeated every aspect of our lives until there’s no way to fully remove them from the system, we’re trapped. 
    LINK: Toward the end of this episode, Neil mentions this link: https://enhancementmarketing.com

    • 14 min
    Hey, Where's My Biscotti?

    Hey, Where's My Biscotti?

    Humans love bonuses. We love to feel special. So what's the biscotti in the project you're working on right now?

    • 8 min
    The Gorilla In The Room

    The Gorilla In The Room

    It's human nature to give credit where no credit is due. (Accidentally, of course.) Don't let the gorilla in the room steal your thunder.

    • 6 min
    In Defense Of Defensibility

    In Defense Of Defensibility

    Doing things on purpose is the difference between the pros and the cons. (And by "pros and cons" I don't mean "positives and negatives".)

    • 6 min
    The Consumer Is Always Right - Even When They're Idiots

    The Consumer Is Always Right - Even When They're Idiots

    But keeping that in mind, you have to choose which hills to die on.

    • 8 min

Customer Reviews

4.4 out of 5
15 Ratings

15 Ratings

kathiepeery ,

Good idea for me.....

Your program gives very good ideas about business. Which helps me to increase the scope of my business. Thank you so much!

markweinheimer ,

Great education....

I couldn't figure out how to earn. I got a very nice idea after listening to your program. That will give us something good to do business with. thank you

Sdansmith ,

Good stuff!

I learned about this from Dave Jackson’s podcast and decided to give it a try. What a joy this podcast has been. Reaffirming and informative. Can’t wait for more!

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